E-Business

“Electronic business, or e-business may be defined as the application of information and communication technologies in support of all the activities of business.” [1] While this definition is broad, it covers just about every major development in business and the way that business is conducted nowadays. People are still controlling business with other people and relationships are still made during the exchange of products and services. Electronic business functions mainly as a tool to conveniently bring people together and enable the external activities and relationships of the business with individuals groups and other businesses. [1] The use of computers and other electronic devices are vital for e-business to occur. E-commerce and e-business are commonly confused. E-business is more than just E-commerce. [1]

 Strategy is a large part of e-business. The Internet provides a ton of capabilities and opportunities for businesses to thrive and develop. Marketing on the Internet is used widely by a large variation of companies who are trying to get their product out to consumers. Budweiser uses commercials to promote their beer and successfully identify with mainstream culture. “Wassuuup”, Budweiser’s commercial quote, was being heard throughout the population after airing on TV. [2, pg. 1] It is important for the company using e-business and e marketing to make sure they portray what product they are selling while making a connection with their audience. Too much focus on a catchy label or funny add can take away from what product or service the company is offering. Television is good for brand building and establishing a presence.[2, pg. 1] It may be expensive to produce a very easy commercial but the connection made after the commercial is what will pay off in the end.

            Email is also a very effective way of getting a company message out. When emails are sent the subject is usually in view before the entirety of the message can be seen. This provides an opportunity for message to be given to the consumer about what it is they are trying to sell before it gets deleted. Emails also cost very little to send out and have proven to be an effective way to market. Blast Methods is a type of strategy that sends the same message to everyone on an email list with the idea it will apply to someone. [3, pg. 1]

            In conclusion e-business focuses on the use of technology to better business and increase revenue. Computers and television provide two major outlets for companies to market their product to consumers. Commercials are a huge asset when broadcasted during the right programs. The Superbowl is infamous for having entertaining commercials. Time slots for the Superbowl start at $1 million for 30 seconds of airtime and are viewed my tens of millions of people across the world.





[1] http://en.wikipedia.org/wiki/Electronic_business

[2] http://www.computerweekly.com/feature/How-e-business-marketing-works

[3] http://multichannelmerchant.com/marketing/using-targeted-email-marketing-to-improve-results-28072013/